“Africa: Open for Business” Wins Best Africa Business Book of the Year
19 May 2023 – London, UK
The Business Council for Africa (BCA) concluded its highly anticipated inaugural African Business Book of the Year Awards ceremony on 19 Mav at The Africa Centre in London, UK.
The event brought together authors, industry leaders and Africa watchers to celebrate the winners of this literary award in the business and economics category.
This year's winner is Dr. Deanne De Vries for her book Africa. open for business. she is a veteran of the logistics industry who spent her career criss-crossing the continent most recently tor global logistics giant Agility. The author, who was based in Mozambique up until recently, was commended for her clear writing and a book that provided an insightful and useful overview of Africa's business environment.
De Vries takes the guesswork out of doing business in Africa and shares why now is the time to invest. It's as simple as ABC: Appetite to get on me ground and learn first-hand about the countries, cultures, risks, business environment and customers, Bandwidth to build relationships. and local leaders and understand the best market entry strategy; and Capital invested not lust in your business. out in people and Infrastructure as well. De Vries taps into her more than 30 years of on-the-around experience to paint a picture of the realities on the ground that challenge conventional wisdom and change the wav investors and companies view the continent of Africa.
The event served as a testament to the power of business literature in inspiring and driving positive change in Africa. Arnold Ekpe, chair of the Business Council for Africa, says: “Most of the narrative on African businesses is anecdotal. But there are useful and insightful lessons to be learnt from writings on doing business in Africa and we want to encourage a more rigorous and analytical approach. We have sought realistic stories: not pessimistic or optimistic stories but stories that talk about the challenges and opportunities of doing business in Africa in a balanced manner. Interesting stories and easy and fun to read.”
For more information about the winners and their books, please visit the official website or the BCA African Business Book of the Year Awards at www.bcafrica.org/book-awards
To get your copy of Dr. Deanne De Vries’ award winning book, “Africa: Open for Business”, please go to your local Amazon site for a print, audio or ebook version.